Tech focus

MySize Launches Android ‘Smart Measurement’ App

Smartphones have become ubiquitous around the world with more than 1.5 billion units sold each year. While Apple’s iOS has become a popular option in the United States, Google’s Android operating system accounts for about 85% of the market, according to Statista. This means that app developers should be targeting both iOS and Android devices to maximize their downloads and potential revenue over the long-term. 

In this article, we will look at MySize Inc.’s (NASDAQ: MYSZ) (TASE: MYSZ) innovative smartphone measurement applications and the importance of their launch on the Android platform that’s significantly larger than the iOS market.

Smart Measurement

MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications across the apparel, e-commerce, and shipping industries. The proprietary technology is driven by several patent-pending algorithms that calculate and record measurements in a variety of novel ways. For example, customers could use the technology to order the correct size of clothing online.

When it comes to the consumer market, the company’s flagship SizeUp app is designed to be a valuable utility for smartphones, like the calculator or flashlight. The app enables consumers to instantly and accurately measure all surfaces by placing their smartphone on one side, then lifting it slightly and moving it to the other end, vertically or horizontally. Measurements can also be shared between devices to help make it easier to accomplish household tasks.

Android vs. iOS Market

MySize’s recently announced that its SizeUp app achieved 200,000 downloads since its launch in September of 2015. After showcasing the product at the Consumer Electronics Show (“CES”), the company has been receiving an average of 700 downloads per day through the Apple App Store. The app is initially free for 30 days and then has in-app purchases that enable users to purchase the app for future usage beyond that timeframe.

“This rate of growth in the number of downloads indicates that SizeUp DIY is becoming a standard and ‘a must have’ for iOS users, just like the flashlight and other daily required tools,” said CEO Ronen Luzon in the press release issued at the time. “We are thrilled that so many people are already benefiting from SizeUp, and hope the same for many more, especially when we introduce the Android version, which is coming soon.”

In late-May, the company announced the launch of SizeUp on the Google Play Store for Android devices. Android devices outnumber iOS devices by a wide range - particularly in international markets outside of the United States - which makes an Android launch potentially significant. The company is essentially doubling its addressable market and could see revenues begin to improve as it scales the number of downloads upwards.

“This is a major milestone in the evolution of the company and its R&D program,” said Mr. Luzon in the press release announcing the new Android version. “As of today, many more mobile phone users have the opportunity to access a smart measuring tape, whenever and where ever they need, using only the smartphone they already carry.”

Looking Ahead

MySize Inc. (NASDAQ: MYSZ) (TASE: MYSZ) represents a compelling investment opportunity in the mobile app space. By leveraging its patent-pending technology, the company has developed a smart measuring tape that could become a necessary utility for all smartphone users over time. The same technology has the potential to be used across many other business-to-business segments as well, including apparel, e-commerce, and shipping.

For more information, visit the company’s website at