Market movers

MySize Targets Growth Opportunities in Europe

Measuring objects is traditionally accomplished using scales or rulers, but these methodologies take a lot of time and can prove inaccurate. This is especially true in the parcel delivery industry where millions of packages must be measured every day and delivered to consumers. Fortunately, some companies are developing innovative solutions to the problem that leverage the latest and greatest technologies that have become ubiquitous in society - the smartphone. 

In this article, we will take a look at MySize Inc. (NASDAQ: MYSZ) (TASE: MYSZ) and its focus on Europe for growth potential.

Parcel Delivery Services

The parcel delivery industry is projected to grow at a 9% compound annual growth rate to $343 billion by 2020, according to Accenture, representing a sizable market opportunity.

MySize’s BoxSizeID is an intuitive parcel measurement app that enables customers to quickly and easily measure the size of a parcel and calculate its exact shipping cost. The technology also provides courier companies with an additional revenue stream of accurate logistics data to better manage their delivery processes before the parcels even arrive at distribution centers - revenues that can quickly become significant at scale.

For example, the company recently completed a beta test of a white-labeled version of BoxSizeID - called KatzID - in conjunction with Katz Corporation. The company plans to make KatzID available to its employees to improve control procedures over the parcels that it transfers and generate an incremental $1 million in revenue. The application can be downloaded from the Apple App Store to measure packages by employees.

Building Relationships

MySize recently announced that it would be sponsoring the World Mail and Express Europe Conference 2017 in an effort to expand its reach.

The WMX conference is the leading conference for global postal and logistic operators looking to gain valuable insights into the latest trends and challenges facing the industry. At the event, the company will hold a series of highly productive meetings with industry leaders and hopefully generate interest in potential white-labeled versions of BoxSizeID. The KatzID case study could prove invaluable in demonstrating the potential benefits of such applications.

The company hopes to build its footprint in Europe, where many different companies compete in the parcel delivery space. The largest international parcel delivery firms are UPS, FedEx, and DHL, but Europe has many regional operators like TNT. These operators are relatively inefficient compared to their international counterparts, which makes apps like BoxSizeID potentially valuable in maintaining a competitive edge and scaling up.

Solid Business Model

MySize’s unique measurement technology is based on sophisticated algorithms and has broad applications across many markets - including parcel delivery and apparel. The company’s patent-pending algorithms calculate and record measurements in a variety of novel ways to minimize time and maximize productivity. Within the parcel delivery industry, the app could be a game-changer for rapidly measuring and processing packages.

The company plans to monetize the technology by white-labeling the app for specific delivery companies and charging a per-user or per-use fee. This recurring revenue stream would involve some upfront development costs, but generate long-term, high-margin, recurring revenue for investors. 

The company hopes to mimic this business model across many other industries as well, including the apparel industry where consumers could measure clothing sizes. In fact, the company has already established a partnership in that industry a Spanish fashion company called Trucco, which maintains more than 240 shops across 20 countries. This deal could lead to similar agreements with other apparel and e-commerce firms worldwide.

Looking Ahead

MySize Inc. (NASDAQ: MYSZ) (TASE: MYSZ) represents a compelling investment opportunity given its innovative patent-pending technology with broad applications. In Europe, the company has established two high-profile partnerships in shipping and apparel and plans to using these case studies to drive business for white-labeled applications. Investors may want to take a closer look at the stock given these near-term catalysts.

For more information, visit the company’s website.